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CV

Professional Summary

Dynamic and results-driven professional with over two decades of experience in public, government, and client relations, complemented by a Master's Degree in Digital Communications from Johns Hopkins University and a 6-month AI and Machine Learning Certification from UPENN. My recent training in AI and ML has equipped me with advanced skills in Python programming, predictive analytics, and data visualization, enabling me to transform complex datasets into actionable insights. I have hands-on experience building machine learning models for tasks such as time series forecasting with Prophet, and applying supervised learning techniques like linear regression and classification to optimize outcomes. Armed with these capabilities, I am well-positioned to deliver AI-driven solutions, such as automating campaign optimization, personalizing client experiences with machine learning, and driving innovation through predictive analytics. Adaptable and forward-thinking, I am ready to lead initiatives that integrate AI and machine learning into business strategies to achieve measurable success.

Skills

Content Strategy  Predictive Modeling    User Engagement  Social Media   Branding Events Content    Fundraising    Creative Initiatives  Data Analytics  Campaign Creation  Competitive Analysis   

Website Usability  Campaign Management  Digital Marketing  Strategy  Market Research 

Strategic Planning   Prototyping  User Stories  SWOT Analysis

 Work Experience 

2023-Present

Marketing & Website Consultant

Nonprofit Web Development

Created & implemented brand identity to enhance visual appeal and brand recognition. Conceptualized, designed, built, & launched responsive website, aligning visual elements with the new branding identity for consistent user experience

2022-2023

Business Development Manager

24 Seven

Conducted high-level industry research to identify emerging trends, competitive landscapes, & business opportunities to create effective sales solutions. Closed new business deals by developing & negotiating contracts, client requirement analysis, & collaboration with recruiting teams to meet client expectations

2021-2022

Digital Marketing Contractor

Business Growth

Increased the digital footprint for nonprofits to bring more site traffic through website build & development, rebranding, digital campaigns, keyword use, placement bids & updated, refreshed content

2019-2020

Zer0 to 5ive, Marketing & PR Agency 

Marketing Strategist

Managed & executed website builds, digital projects & campaigns from concept to completion, including strategic planning, creative development & launch, as well as continued performance &analytics tracking 

2013-2018

Senior Account Executive

DMW Direct, Marketing Agency

Managed various clients, serving as day-to-day contact; formulated advertising & marketing strategies including digital, print & DRTV campaigns, ensuring cross-channel cohesiveness resulting in integrated, multi-channel campaigns & website launches

2007-2010

Manager of Government Relations

Unisys Corporation

Strengthened Unisys’ political impact using extensive government experience & network by fostering relationships with high level executives & federal legislators to influence policy in support of company goals

2005-2007

Legislative Staff Assistant

United States Senate

Conducted policy & legal research to gather relevant data for crafting legislation & responding to constitute concerns for the Senator 's signature, on defense, veterans affairs, foreign affairs and foreign trade issues

Working With the Best

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Education 

2011-2013

MA in Digital Communications & Public Relations

Johns Hopkins University, Washington, D.C.

2001-2005

BA in Psychology

Pennsylvania State University, State College, PA

Certifications

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April 2024 - Nov. 2024

AI and Machine Learning Certification

University of Pennsylvania, College of Liberal & Professional Studies

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March 2024 - March 2025

Google Analytics Certification

Google

Volunteer Work

Dec. 2018 - Current

Court Appointed Special Advocate, CASA Philadelphia, PA,

Appointed by court to represent the best interests of abused & neglected children in various courtroom settings, with a focus in managing crisis situations

Location: Philadelphia, Pa

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