.png)
CV
Professional Summary
Unique professional background, spanning over 15 years of experience in public, government and client relations, a Master's Degree in Digital Communications from John Hopkins University, and a 6 month AI and Machine Learning Certification from UPENN, demonstrates ability to easily adapt to diverse situations and provide a high level of service to clients and internal teams. Dynamic and motivated, with a record of managing and creating projects and campaigns from concept to completion, including strategic planning and creative development; as well as conducting target market analyses and evaluating research data to determine the best course of action for clients’ needs. Trained in AI and Machine Learning provides ability to offer unparalleled data analysis, personalization, and automation capabilities to make data-driven decisions, optimize campaigns, and deliver exceptional customer experiences.
Skills
Content Strategy Predictive Modeling User Engagement Social Media Branding Events Content Fundraising Creative Initiatives Data Analytics Campaign Creation Competitive Analysis
Website Usability Campaign Management Digital Marketing Strategy Market Research
Strategic Planning Prototyping User Stories SWOT Analysis
Work Experience
Nonprofit Web Development
2023 - Present
Created & implemented brand identity, including custom graphics, icons, logos, & color palette, to enhance visual appeal and brand recognition. Conceptualized, designed, built, & launched responsive website, aligning visual elements with the new branding identity for consistent user experience
24 Seven
2022 - 2023
Researched, planned, & implemented new target market initiatives & prospective accounts; pursued leads & moved them through the sales cycle; increased the value of current customers while attracting new ones
Nonprofit Business Development
2021 - 2022
Oversaw & led multiple projects simultaneously from ideation through to completion, managing & coordinating internal resources & third parties, ensuring all projects were delivered on-time & within scope & budget
Business Development Manager
Marketing & Website Consultant
Marketing and Project Manager
Zer0 to 5ive, Marketing & PR Agency
2019 - 2021
Managed & executed website builds, digital projects & campaigns from concept to completion, including strategic planning, creative development & launch, as well as continued performance &analytics tracking
Marketing Strategist
Manager of Government Relations
Legislative Staff Assistant
DMW Direct, Marketing Agency
2013 - 2018
Senior Account Executive
Managed various clients, serving as day-to-day contact; formulated advertising & marketing strategies including digital, print & DRTV campaigns, ensuring cross-channel cohesiveness resulting in integrated, multi-channel campaigns & website launches
Unisys Corporation.
Jan. 2007 - Dec. 2010
Strengthened Unisys’ political impact using extensive government experience & network by fostering relationships with high level executives & federal legislators to influence policy in support of company goals
United States Senate
Aug. 2005 - Jan. 2007
Conducted policy & legal research to gather relevant data for crafting legislation & responding to constitute concerns for the Senator 's signature, on defense, veterans affairs, foreign affairs and foreign trade issues
Working With the Best
Education
2011-2013
MA in Digital Communications & Public Relations
Johns Hopkins University, Washington, D.C.
2001-2005
BA in Psychology
Pennsylvania State University, State College, PA
Certifications
April 2024 - Nov. 2024
AI and Machine Learning Certification
University of Pennsylvania, College of Liberal & Professional Studies
March 2024 - March 2025
Google Analytics Certification
Volunteer Work
Dec. 2018 - Current
Court Appointed Special Advocate, CASA Philadelphia, PA,
Appointed by court to represent the best interests of abused & neglected children in various courtroom settings, with a focus in managing crisis situations
Location: Philadelphia, Pa
