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CV

Professional Summary

Unique professional background, spanning over 15 years of experience in public, government and client relations, a Master's Degree in Digital Communications from John Hopkins University, and a 6 month AI and Machine Learning Certification from UPENN, demonstrates ability to easily adapt to diverse situations and provide a high level of service to clients and internal teams. Dynamic and motivated, with a record of managing and creating projects and campaigns from concept to completion, including strategic planning and creative development; as well as conducting target market analyses and evaluating research data to determine the best course of action for clients’ needs. Trained in AI and Machine Learning provides ability to offer  unparalleled data analysis, personalization, and automation capabilities to make data-driven decisions, optimize campaigns, and deliver exceptional customer experiences.

Skills

Content Strategy  Predictive Modeling    User Engagement  Social Media   Branding Events Content    Fundraising    Creative Initiatives  Data Analytics  Campaign Creation  Competitive Analysis   

Website Usability  Campaign Management  Digital Marketing  Strategy  Market Research 

Strategic Planning   Prototyping  User Stories  SWOT Analysis

 Work Experience 

Nonprofit Web Development

2023 - Present

Created & implemented brand identity, including custom graphics, icons, logos, & color palette, to enhance visual appeal and brand recognition. Conceptualized, designed, built, & launched responsive website, aligning visual elements with the new branding identity for consistent user experience

24 Seven

2022 - 2023

Researched, planned, & implemented new target market initiatives & prospective accounts; pursued leads & moved them through the sales cycle; increased the value of current customers while attracting new ones

Nonprofit Business Development

2021 - 2022

Oversaw & led multiple projects simultaneously from ideation through to completion, managing & coordinating internal resources & third parties, ensuring all projects were delivered on-time & within scope & budget

Business Development Manager 

Marketing & Website Consultant

Marketing and Project Manager

Zer0 to 5ive, Marketing & PR Agency

2019 - 2021

Managed & executed website builds, digital projects & campaigns from concept to completion, including strategic planning, creative development & launch, as well as continued performance &analytics tracking 

Marketing Strategist

Manager of Government Relations 

Legislative Staff Assistant  

DMW Direct, Marketing Agency

2013 - 2018

Senior Account Executive 

Managed various clients, serving as day-to-day contact; formulated advertising & marketing strategies including digital, print & DRTV campaigns, ensuring cross-channel cohesiveness resulting in integrated, multi-channel campaigns & website launches

Unisys Corporation.

Jan. 2007 - Dec. 2010

Strengthened Unisys’ political impact using extensive government experience & network by fostering relationships with high level executives & federal legislators to influence policy in support of company goals

United States Senate

Aug. 2005 - Jan. 2007

Conducted policy & legal research to gather relevant data for crafting legislation & responding to constitute concerns for the Senator 's signature, on defense, veterans affairs, foreign affairs and foreign trade issues

Working With the Best

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My Education

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April 2024 - Nov. 2024

Certification in AI and Machine Learning 

University of Pennsylvania, College of Liberal & Professional Studies

2011-2013

MA in Digital Communications & Public Relations

Johns Hopkins University, Washington, D.C.

2001-2005

BA in Psychology

Pennsylvania State University, State College, PA

Volunteer Work

Dec. 2018 - Current

Court Appointed Special Advocate, CASA Philadelphia, PA,

Appointed by court to represent the best interests of abused & neglected children in various courtroom settings, with a focus in managing crisis situations

Location: Philadelphia, Pa

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